With sleek one-pieces and glittering bikinis, Australian designer brand Bec and Bridge has unveiled its new season swim campaign.
Shot on location in California, the Sydney-based label — a favourite of Hollywood’s “it” girl set — has unveiled its latest collection, dubbed “Wipe Out”.
Inspired by Southern Californian surf culture of the ’60s and ’70s, Bec and Bridge’s resort 2020 campaign was shot by Pierre Toussaint on location in the Hollywood Hills during LA’s summer.
The Lords of Dogtown-esque era was defined by irreverent style and relaxed shapes, with the collection including vintage floral prints and pastel, sun-kissed hues.
Though it’s a swim collection, the bathers — particularly, the one-pieces — are designed to be worn from pool-to-bar, priced from about $75-$170.
As seen in the LA-shot campaign, the swimmers (with style names like “Wave Rider” and “Sunset”) are rust and caramel, with aqua and yellow tones, and a beauty look inspired by the laid-back cool of Puberty Blues.
Completing the swim looks, Bec and Bridge and Pared Eyewear have teamed up for their third collaboration “Big Mama”, with vintage, oversized shapes ($250) perfect for a summer spent by the beach, styled by Elliot Garnaut.
From the Kardashians and Jenners to Kaia Gerber, Hailey Bieber and even royalty, “it” girls are wearing homegrown labels and driving a “huge” increase in sales as a result.
Bec and Bridge, as well as other Australian labels including Zimmermann, Alice McCall, camilla and marc, Aje and P.E. Nation are among the local brands being worn by Hollywood’s most stylish — and influential — social media stars.
Supermodel Kendall Jenner often wears Bec and Bridge — aka Becky Cooper and Bridget Yorston — most recently, the orange “Karina” midi-dress
“We’re just as surprised as anyone when we see one of the girls wearing our stuff,” Cooper previously told News Corp Australia at Mercedes Benz Fashion Week Australia.
“We do work very closely with a publicist over in LA but I think for us, it’s never been about pushing things onto celebrities.
“It’s always been every organic. We’ve been fortunate that they seem to love the brand and want to wear it by choice.
The result is a “huge” impact on Bec and Bridge’s sales, as the reality TV stars “have such an amazing ability to sell product globally,” Cooper said.
She said Bec and Bridge manufactured more of an item if it had been worn by a celebrity before it was available to customers, to keep up with demand.
“If they have worn something before it’s been released, we’ll pre-emptively make sure we’ve got more fabric to cut more,” Cooper said.
“It has a huge impact on sales.”